Social Marketing and New Media programme prepares the specialists for marketing communication who are concentrated on new media. In particular, the sphere of social media has been developing dynamically and it reproduces the mechanisms of a social construction in cyberspace. The effective performance in this area requests the skills which must be the combination of sociology knowledge and rules of the digital world. We are willing to pass these competences to the students of “Social Marketing and New Media” specialization. The internet  is the global network, so the bilingual mode of study prepares the specialist with the qualification which is required by the employers worldwide.