University:
Type:
University
Region:
Łódzkie
Programme:
International relations
Programme URL:
Area:
Social sciences
Level:
Non-degree programme
Mode of studies:
part-time programme
Duration:
2 semesters
Tuition fee:
The payment for students from Poland and UE countries: 6500 PLN per academic year; for students from non-UE countries: 3000 EUR plus 200 EUR application fee.
Degree awarded:
Postgraduate Diploma
Application deadline:
Thursday, 15 October, 2015
Language:
EN
Start date:
Monday, 2 November, 2015
Credits (ECTS):
78
Admission requirements:
Bachelor's Degree or Master’s Degree Diploma, English language
certificate (unless first level studies were taught in English). Candidates
are accepted on the basis of an interview. Documents to be submitted:
an application form, a CV, a cover letter, a copy of a diploma (master’s or
bachelor's), two photographs in the passport format, in case of non-EU
students: a visa, a residence card and a copy of legalized diploma,
bank payment confirmation.
Description:
International Marketing Management is a unique postgraduate scholarly
programme dedicated to individuals who wish to strengthen their
management skills and bring their knowledge and market experience to
up-to-date levels. Its objective is to familiarize the participants with the
most recent knowledge in the area of marketing management in the
international environment. It was designed to cover the major issues and
challenges related to building a company’s international marketing
strategy, corporate communications with international stakeholders,
corporate finance, project management and other relevant corporate
functions (retailing, logistics, media management). All the courses offered
are lectured in English which allows the participants to get a firm grip of
specialized vocabulary and acquire communication skills necessary to
perform successfully within international organizations. The teaching
programme consists of 232 hours, which accounts for 26, 8-hour sessions
within a year (13 sessions per semester). The programme is divided into
four themes/ blocks, all of which are obligatory to all participants.
Additional 24 hours are dedicated to individual tutoring during which the
participants have the opportunity to ask further questions and discuss the
issues related to particular managerial problems. Tutoring blocks are
planned after the completion of each individual subject.